Compared to a year or two ago, it’s just not that easy to get more Instagram followers. With over 1 billion monthly users, an ultra-smart algorithm, and tons of creative and smart brands on Instagram, it’s a competitive place if you want to grow your account and grow your followers. Fortunately, we know exactly how to make your business stand out, show your brand, and get more followers on Instagram so you can work smarter, not harder.
15 ways to get more Instagram followers in 2021
Growing your Instagram account may not be as easy as it used to be. But there are some strategy tips and tricks you can try:
Use Instagram Reels
If you’re not sharing videos on Instagram Reels in 2021, you could miss out on a great opportunity for your brand. Reels is the newest video feature on Instagram that allows you to record videos of up to 30 seconds with music. Instagram Reels has a separate tab on the profile and also on the explore page. Like TikTok, Reels videos have a chance to go viral, because users can view videos from all accounts. An amazing way to increase your reach is to share your Reels both on your feed and on the explore page. Because Instagram Reels is a new feature, it’s a good idea to take advantage of it while the competition is low.
Create an IGTV series
IGTV isn’t going anywhere by 2021; in fact, we hope to see many more brands jump on board and get creative with Instagram videos.
For viewers, this means they can intentionally browse and choose a video when they’re in the mood to get involved and pay attention. With the use of the Countdown hashtag on Instagram Stories to promote the release of each new episode, the execution was nothing short of IGTV genius. So if you’re thinking of launching your first IGTV series in 2021, now is the time to start planning strategically so you can keep growing.
If you haven’t created an IGTV channel yet, consider starting one by 2021, especially as video content tends to get more engagement. Consider what your audience wants to learn or see more of from your profile, and how you can best serve them through video content.
Work with micro-influencers
If you’re looking to reach new audiences, Instagram influencer associations are by far the best platform for brands. With an average engagement rate of 3.21% compared to 1.5% across all social networks, having a strong influencer campaign strategy is a real asset for brands looking to grow on Instagram.
But it’s not just about influencers – brands are beginning to influence creating lasting partnerships with micro-influencers. Simply because, when done right, micro-influencer marketing works.
Influencers with 0-25K followers had higher engagement rates regardless of their gender, target audience, or topics. But what does this mean to increase your brand’s Instagram following?
With a long-term partnership, a brand can build a stronger affinity with the influencer’s audience. With regular collaborations, the public will soon start to build trust in your brand, just as they have with the influencer.
Write longer captions on your posts
If you’re looking to get more followers on Instagram, it’s time to let your audience in. Instagram used to be all about images – a cohesive aesthetic, high-quality photography, and branded images were a must. But the biggest trend for 2021 is authenticity, with long-form captions that allow your audience to learn more about you, your brand, and your mission.
The average length of captions has more than doubled since 2016. As in-depth captions continue to grow in popularity, we see creators, influencers and brands use the space below their posts to tell compelling, personal stories. and more emotional. For brands, in particular, this can be a great storytelling opportunity that goes beyond product information and creates a much stronger brand affinity with your influencer’s audience.
Take advantage of live Instagram videos
Video content is more popular than ever and Instagram live videos are one of the best ways to increase engagement and followers.
Due to the Covid-19 lockdown, many brands started using live video in 2020.
In addition, Instagram has launched live shopping, so brands can sell their products during live videos.
Appears in related account suggestions
This is a very underused Instagram hack to grow your followers, and you should give it a try for 2021! Instagram offers a list of “Suggestions for you” when you visit an Instagram profile – just click the down arrow below the account bio. The Instagram algorithm can tell that we have a relationship with these brands and thinks they would be of interest to anyone who follows AiGrow. You may also spot some of our industry competitors on that list: other social media management platforms or social planners.
This is because Instagram knows that we are in the same industry based on the keywords that we have in our Instagram bio, so we recognize that we are all in a related field and that they may all be of interest to a new follower.
Treat your Instagram profile as a home page
If you want to get more Instagram followers in 2021, you need to pay attention to how your Instagram profile looks in general. Your feed is the first opportunity you have to make a big impression and entice people to hit the “follow” button. And since your Instagram profile is becoming as important as your home page, you need to make sure it looks good.
When someone visits your Instagram profile, they will decide in seconds whether or not to follow your business. How do they make that decision? By quickly scrolling through your feed, reading your bio, or clicking on the highlights of your stories. When it comes to converting visitors to followers, it’s no longer just the editing style of your photos that needs to be consistent.
You also want to have a great Instagram profile photo, effective Instagram bio, active stories, and coordinated cover photos for your Instagram highlights. Fortunately, it’s easy to create a professional-looking feed with a well-curated and cohesive Instagram aesthetic.
Create authentic and shareable content
One powerful way to grow your following on Instagram has been to be authentic and it will likely continue to do so in 2021. One of the best ways to reach more users and spread your message is to create authentic and shareable content. Users can share feed posts on Instagram stories or direct messages.
Instagram has also launched Instagram Guides. Guides are a great way to create shareable and educational content with your followers.
Post more videos to your feed
Video is the future of Instagram and a ton of brands are now creating long-form video content for IGTV and their feed to drive real business results. IGTV is very immersive, and thanks to some recent changes, it’s more connected to Instagram, making it easy to align your Instagram audience with your IGTV content.
Also, video content tends to get more traction on your feed – more engagement and attention on your video posts could lead to more followers. Thanks to IGTV’s new preview feature for the Grid, it’s even easier to double your efforts and get the most out of your video content.
If your IGTV video appears on the Explore page, it gets 4 times more space on the page than a photo post. so all eyes will be on your videos! Video content is here to stay. And f you want to start growing your profile, you need to start incorporating more video content into your Instagram strategy.
Share more selfies
There is no denying that Instagram is still a very social place. And people want to follow accounts that they can relate to, regardless of whether it’s a brand, influencers, or people they went to high school with.
So it’s important to make your Instagram account as personal and relatable as possible, and show what your business and brand are all about if you want to get more Instagram followers. All this is tied to the biggest trend of 2021: authentic content! Also, did you know that photos with faces get 38% more likes on Instagram?
One of the easiest ways to introduce new audiences to your brand is through video. You can set the tone right away, share some behind-the-scenes footage, and show off what sets your brand apart. Today, people want to know the people behind the brand, as much as the business and the products.
Also, there is no better spokesperson for your business than your employees! Why not ask your team to publish and share content about your business plans, launches, or special campaigns this year?
If you can involve your team in creating company content for your brand, you add more personality. Your page may be seen by new audiences who already have connections with your employees and who have an interest in your brand.
Promote your Instagram content on other platforms
If you want to get more Instagram followers, it’s time to think about your Instagram strategy. Instead, think about how your other marketing channels, like, Twitter, Facebook, and Pinterest can lead your audience to your Instagram page.
Cross-promoting your Instagram content on other channels is a really easy way to guide your existing followers to your Instagram page (where they are likely to click follow since they already know your brand) or introduce yourself to new audiences if you do. have made. I found you from a different platform.
TikTok and Pinterest will be two of the best ways to grow your Instagram following by 2021. Many brands have seen an increase in their follower count since joining TikTok and Pinterest.
Collaborate with amazing brands
The power of collaboration or a joint marketing campaign for your business is enormous! By partnering with like-minded brands, you’ll introduce your profile to a new and engaged audience. So when an Instagram user discovers your profile through a joint marketing effort, they will likely hit the follow button if they have similar interests or are the right demographic for your brand.
Plus, joint marketing campaigns don’t have to be complicated or expensive! The most important thing is who you associate with. You want to ensure that you have a mutually beneficial partnership and that your audience will benefit from your collaborative efforts.
In our experience, a brand-by-brand partnership can double your organic reach without any monetary expense. And they are up to 25 times less expensive than digital advertising. And some of the best collaborations come from brands and businesses that are in completely different industries.
Instagram story acquisitions, co-written blog posts or eBooks, and co-hosting of Instagram live sessions and IGTV videos are quick and easy ways to create a co-marketing campaign that could mark a real one. the difference for his followers this year.
Use a branded hashtag
Instagram branded hashtags are a great way to help spread the word about your business. Find content created about you by your followers, build a community around your business, and attract new followers. 70% of the most used hashtags on Instagram have brand hashtags created by companies.
A branded hashtag is a hashtag unique to your company. It can be as simple as the name of your company. The slogan or the name of one of your products or campaigns. Or it can be a hashtag that has nothing to do with your brand name.
So if you’re looking to grow your business CGU can help you skyrocket your sales and build true brand loyalty.
Brands have realized the power of smart Instagram memes. Especially when it comes to building brand identity, generating interest in the product, and getting more followers. While most of us will immediately recognize a meme when we see it.
But while they can be difficult to define, one thing is for sure. Memes are very popular on Instagram, as very, very popular. But there is still the challenge of integrating memes into your grid without compromising your aesthetics. Simply injecting a small element of fun into your daily content can do wonders.
If you follow the right techniques and strategies, you could get more Instagram followers in 2021. Remember that it is a combination of creative content, targeting the right audience, and promoting your business. Try some of these tips in 2021 and see how much you can grow your account this year.