In this detailed article, we are sharing the best and useful tips to improve engagement on Instagram in 2021.
Engagement is the number of interactions people have with the content on your Instagram page and includes likes, comments, shares, and more. The engagement of an Instagram account has become much more important than the number of followers and to be more successful on this platform you have to track it. In this regard, it is worth mentioning that currently, brands give priority to the engagement rate of influencers over the number of their followers.
Unlike before, there are more things than Instagram likes that indicate a good engagement rate. You need to track comments, Instagram story views, direct messages, and more to see how your posts are performing.
If you want to increase conversions, deepen the connection with your followers, improve your visibility on Instagram, or anything else, increasing your interactions is an excellent solution.
11 Best Tips to Improve Engagement on Instagram in 2021
Let’s see how we can improve engagement on Instagram.
Interact with your audience
Being successful on Instagram isn’t just about creating the best content. You also have to pay attention to what happens after you publish content. The Instagram algorithm prioritizes content based on the amount of engagement. The algorithm considers the content that you interact with and shows you more frequently posts from the accounts with which you participate the most. This means that your content appears more in the feed of users if they interact more with your posts. Interacting with your audience should be the basis of your engagement strategy.
If people are willing to engage with you, it means that they care about what you are posting. So if your followers care about your content, you should deepen your relationship with them so that they always support you.
Just try to reply to the comments, direct messages, and responses to the stories you receive. This is not to say that replying to comments with emojis only is a good idea; you have to show that there is a real person behind the answer.
Responding to direct messages takes time, but if you have the time, it’s well worth it. Your followers will appreciate something like that.
When you interact with your followers they will be more inclined to comment on future posts and you will have more loyal followers.
Test and analyze new types of content
If you want to have a good content strategy, you must experiment with different types of content. This may seem daunting, but it is important to create a strong strategy. Try content types such as memes, quotes, user-generated content, video types (Stories, IGTV, and Instagram Reels), and different types of Instagram stories. See which one is improving engagement, and don’t forget to check Instagram stats.
Statistics allow you to gain a deeper understanding of what content your audience engages with the most. So this information is very important to know your audience and create content that they want to see. If you don’t know how your content is performing, you have no way of knowing how to increase your engagement.
Find out the best time to post
If you post your content at the wrong time, you are limiting your engagement, even if you do everything else to increase engagement. It is very important to publish the content when your audience is most active. The Instagram algorithm prioritizes posts that generate a lot of interactions in a short time and will often display these posts at the top of the users’ feed.
Each Instagram account has unique followers in different time zones. That is why you must find the best personalized time to publish and as a result reach more people, increase your engagement and grow your brand. Spend some time monitoring and tracking your Instagram account statistics so you can find the best time to publish content for your audience.
Create more video content
Video content is currently very popular on Instagram and with the introduction of Instagram Reels, the popularity will continue to grow. If you include video content in your content strategy, your engagement will almost certainly increase, because videos create more interaction than photos. When users scroll down your feed, they are more likely to stop at video content to see what it is about.
It is a good idea to add subtitles to your videos to attract more attention. If people can read what you are saying, they will probably stick to the end.
Use hashtags carefully
Using hashtags is a great way to increase engagement, but you have to use them correctly to get results. Pay attention to how hashtags are impacting your content. It is very important to understand which hashtags are leading people to your content.
Write longer captions
One of the factors that the Instagram algorithm considers to measure the performance of the publications is the amount of time spent on them. One of the easiest ways to increase this time and improve engagement is to simply write captions longer. Captions on Instagram can be up to 2200 characters long and this is a great space to share something with your audience.
Long captions have become a trend on Instagram, but you don’t need to tell a story in every caption. Just writing a full sentence instead of a few emojis can have a huge impact on engagement. And to get better results, don’t forget to add calls to action to the captions. You can ask a question in the captions. This can encourage users to comment on your posts. The Instagram algorithm takes into account the number of comments, therefore the more you encourage followers to comment, the better the performance of your posts.
Create content that encourages followers to share
Instagram users can share feed posts to your stories and direct messages. This feature can help you reach more people. The important thing is that you create content that makes your audience share it. So post relevant content for your audience or something they like or need. Funny memes, quotes, infographics, and interesting information are some ideas for posting shareable content. You can track how many times your posts have been shared and find what type of content works best.
Also, create content that encourages your audience to press the save button. This means posting content that your followers will want to review at another time. Think about what is important to your audience and what they will find value in. You can use carousel posts to share valuable tips or information as people are more likely to save these posts.
Use Instagram Stories Tags
Instagram has released a ton of new features like Story Tags that can be used to increase engagement. Instagram Story Tags are a great way to encourage people to chat and share their ideas and experiences.
- Question tag: Influencers use this tag to help their followers get to know them better. Businesses can also take advantage of it to help their audience get to know your brand better and get more information about the products. You can also use it to ask followers what they want to see from you, for example, which product line they prefer to see more of.
- Contest tag: This tag allows you to share multiple-choice questions with your followers and you can follow the results.
- Countdown tag: If you want to pique your audience’s interest and draw more attention to your events and sales, you can use this tag. Also, your followers can subscribe to your countdown events and receive a reminder.
Instagram Stories have more tag options that you can get creative with to improve engagement on Instagram.
Add elements of fun
More and more brands are adding elements of humor and references to pop culture to their publications by adding memes and current topics to their content. Adding AR effects to stories and memes and gifs in the feed increase engagement. Using gifs and emojis can help bring the human element to your account. The emojis bring more emotions to the captions and the voice of the brand, they also capture the attention of the followers. But you should know that these are only effective when they fit the values of your brand and also its theme and tone. Only use emojis, gifs, and memes that are relevant to your brand and industry.
If you can include elements of fun in your content strategy, you will see that you receive more comments and likes.
Open up about your brand and business
Instagram is a platform where authenticity is very effective. Brands and businesses are showing their honest, real, and vulnerable side more than ever so that they are more relatable with their audience. A high level of authenticity does a lot to build a stronger connection with your audience, which in turn improves engagement. Now many Instagram accounts prioritize authenticity over aesthetics.
Take advantage of new Instagram features
When new features are released, take advantage of them to stand out from other profiles. Currently, the newest feature on Instagram is Instagram Reels, so this is the best time to experiment with it. One of the advantages of Instagram Reel is that you can share them on Instagram stories. Another advantage is its location on the Instagram explore page that occupies most of the mobile screen, therefore attracting a lot of attention.
As you have read, there are many ways to improve engagement on Instagram. Incorporate these tips into your strategy and see how your audience responds.