In this article, we are going to share the best tips that will help you to grow on Instagram organically in 2021.
Growing up on Instagram is about increasing the followers of an Instagram account. The goal of growth is to generate additional traffic to increase engagement, establish your brand, increase the visibility of your content, reach new audiences and help you stay one step ahead of the competition.
Several methods can be used to grow an Instagram account:
- Earned media and organic growth
- Paid media and advertising
- Instagram growth bots or services
We are going to give an overview of these three methods to know how to grow on Instagram organically in 2021.
How to Grow on Instagram organically?
Organic growth refers to the process of growing an Instagram account traditionally: posting high-quality content, using hashtags, and activities like liking, commenting and following. This type of growth results in a community of active and interested followers who interact with the account they follow. Because the Instagram algorithm prioritizes engagement, it is beneficial to have followers who are genuinely interested in your account. The main disadvantage of organic growing is that it can be difficult, time-consuming, and requires a lot of effort.
Still, here are some simple ways to get more followers on Instagram.
Make sure your Instagram bio is attractive
One of the first things someone sees on your profile is your bio. Don’t overlook it because it is a vital part of making a good first impression on your audience.
Add a link to your website, introduce yourself and explain what you do to your followers.
Create a unique personality
You have to define your brand. Use specific colors, choose a tone of voice, and also keep your Instagram feed cohesive.
Use relevant hashtags
Hashtags are a sure way to reach more people and gain more followers on Instagram. Find trending hashtags that are suitable for your brand and content. Then use a combination of these hashtags in your posts to reach the people who follow them.
Create and promote a branded hashtag
A branded hashtag is a great way to increase your online presence and promote your new campaign. Also, it encourages people to use it in their Instagram content so you can collect user-generated content.
Participate in popular conversations
You must communicate with your followers. If you don’t respond to comments, your followers aren’t just going to interact with you more. When you interact with people through your content, you show that you are active and willing to connect with your followers and there is also a real person behind the account.
Use local hashtags and geotags
Local hashtags and geotags work great on Instagram. You shouldn’t underestimate the importance of targeting a local audience for your business, especially if you have a physical store. Many people search for local content on the Instagram search engine, so adding geotags can help you appear in searches.
While Instagram is a visual platform, captions allow you to interact more with your followers by providing them with personal, valuable, and entertaining anecdotes. A good caption should include calls to action and questions to encourage users to comment.
How to grow on Instagram through paid media?
This type of growth is when an account places ads on third-party sites or platforms to promote its product or service and in turn builds a following. Instagram paid ads are a popular option for businesses that want to get more followers and make money from Instagram.
Ads allow you to grow faster on Instagram and require less effort. The cost of advertising on Instagram is completely customizable, so you never go over budget. If you want to know more about Instagram ads, read our complete guide to advertising on Instagram.
Be wary of fake bots and followers
Using bots or buying fake Instagram followers is a tempting option for accounts that want to grow on Instagram quickly and effortlessly. However, these methods are not only ineffective and a bogus way to brand yourself, but they can also damage your reputation on Instagram.
Bots are a type of automation that is designed to perform activities such as liking, commenting, and following other users. Accounts can buy these bots to do these activities on their behalf.
Unfortunately, there are several problems with bots. These bots make comments on posts or follow other users randomly resulting in low engagement. People don’t like bots and users can easily spot fake interactions that can negatively affect the reputation of the account using them. Also, using bots is prohibited by Instagram, and using them can cause your account to be banned.
Fake followers are fake Instagram profiles that are created for the sole purpose of following other accounts to increase their number of followers. These profiles do not belong to real people and can easily be detected as fake. Any user can pay for these profiles to follow, but doing so can cause a lot of problems. First, buying followers is against the rules of Instagram. Also, the providers of these services tend to be unreliable, and even if you can find one that works, you risk getting banned on Instagram.
In addition to this, fake followers are not real people and this means that they will not interact with your content or add value to your account. Since the Instagram algorithm gives priority to the content with the most interaction. These fake followers degrade the quality of your account, so buying followers is a waste of money.
Use Instagram management tools for growth
Organic growth results in gaining quality followers and a high engagement rate. However, many businesses fail to grow in this way due to a lack of consistent focus and time. This is why a growth management service can be helpful.
So you need to use an Instagram management tool that can help you get more followers and increase your interactions.