Your Instagram bio is your business card, portfolio, and website landing page all rolled into one. You only have seconds to make a great first impression, so you need to focus on your Instagram bio and make sure it’s fully equipped to convert Instagram visitors into followers.
How to Create a Good Instagram Bio in 2021
Take a look at our top tips below:
Use your Instagram bio to attract your ideal audience
A good Instagram bio explains what your business is and what you do in just a couple of sentences. While you may only get 150 characters to play within your bio, that doesn’t mean you can’t get more followers. And not just any of the followers, with a tight bio, you can target your ideal audience so that any new visitor can quickly understand what you and your business are all about. And if they like what they see, they are more likely to hit the Follow button.
It’s also a good idea to focus your Instagram bio copy on how you help or inspire your ideal followers, making it more about them than you. By writing an Instagram bio copy that speaks directly to your target audience, you will attract more quality followers who are aligned with your brand and are more likely to become customers.
Your Instagram bio is the perfect place for your brand or business to stand out for a particular skill, profession, hobby, or interest – it’s a place to add a bit of personality alongside your business pitch. Think about how you can use the 150 characters in your Instagram bio to write a copy that will attract prospects and clients, the people who are most likely to hit the follow button.
Use the name field to share your most targeted keywords
Did you know that the Name field in your bio is completely separate from your username? That means you can customize the name field in your Instagram bio, without changing your username or identifier. Choosing to have your username in this field is a missed opportunity because the words you include in your name field are searchable on Instagram.
So using your Name field in your bio for specific keywords is a much better strategy for your brand if you want to get discovered and get more followers. Try to think about the keywords that your followers are looking for on Instagram, maybe it is your business niche or the products you sell. Once you find the correct keywords, put them in your name field.
When trying to decide how to promote yourself on Instagram, it’s important to consider what your visitors are looking for and how you can present the most information to them in the shortest amount of time. So once you’ve blocked your keywords, it’s time to enter them into your Instagram Bio Name field.
Tag related accounts and share your brand’s hashtag on your Instagram bio
Thanks to an Instagram update last year, all usernames or profile hashtags that you add to your Instagram bio will become clickable links. When you include a “#” or “@” in your bio, it automatically becomes a clickable link that will take visitors to a hashtag or other profile.
That means you can use your personal Instagram bio to promote your Instagram business profile or share where you work by mentioning your company’s Instagram username. If you post user-generated content to your feed, your Instagram bio is another great place to promote the brand hashtag you use to collect these posts.
Boost traffic and make more sales using Linkin.bio
You only get a link in your Instagram bio that can lead to an external website, so you need to be strategic about how you use it. Unless you’re committed to simply linking to your homepage (hint: we don’t recommend this as a good user experience for your followers!), You’ll have to regularly update your bio to include a new URL each time you want to drive traffic to a different page on your site.
But now there is a tool that you can make your entire feed clickable, so you will never miss an opportunity to attract your followers to your website. Instead of constantly having to change the URL and call-to-action in your Instagram bio to align with your most recent post, Linkin.bio creates a clickable landing page for all of your Instagram posts. Using Linkin.bio makes it extremely easy to redirect visitors to the specific products or pages that you reference in your posts, without having to update the URL in your Instagram bio.
Add a call to action for the link in your Instagram bio
The second part of your Instagram bio link should be used as a call to action on your copy. Since Instagram only gives you one link on your profile, it’s a good idea to use that last line to tell users what’s in it for them if they click on your link. For example, if you offer a new promotion, resource, or limited-time offer, be sure to inform your profile visitors.
You’re only 150 characters long, so don’t be afraid to use emojis to save space and add some personality to your profile. Regardless of how you decide to design your call to action, it’s a huge boon to your bio if you’re looking to drive even more traffic to your site.
Add your contact details to your Instagram bio
If you want your Instagram profile to be a one-stop-shop for new visitors, you’ll want to make it easy for them to contact you or find your location! One of the best ways to do this is to switch to an Instagram business profile.
In addition to creating promoted posts and ads, adding links to Instagram Stories, and accessing Instagram’s built-in analytics, switching to an Instagram business profile also gives you the ability to add key contact information directly to your Instagram bio.
Once you’ve switched to an Instagram business profile, you can choose to include your email address, phone number, and physical address on your profile without having to use any character space in your bio. Once set up, a profile visitor can easily click on any of these links in your Instagram bio and contact you directly via email or phone call, or receive directions to your location.
Choose the perfect profile picture for Instagram
While choosing an Instagram profile photo may seem like a super simple task, you want to make sure you’re nailing the shot so that you always leave a great first impression! If you have a business on Instagram, you may consider using your logo (or a shortened version of your logo) as your profile image. This can help with long-term brand recognition and will ensure that everyone who hits your Instagram page is quickly introduced to your logo and brand.
On the other hand, if your business is personal, for example, you could be a photographer, influencer, or life coach, you may want to use a headshot as your Instagram profile photo. Why? Because if you’re selling “you” on Instagram, you want to make sure you’re presenting yourself to visitors correctly.
Strategically use highlights from Instagram stories
One of the biggest and most exciting additions to Instagram bios is highlights! Featured are permanent collections of your best Instagram stories that you can pin to the front of your Instagram profile.
They appear directly below your Instagram bio and play as a separate story when someone touches them. You can think of Instagram Highlights as a movie trailer for your Instagram feed, and they are the perfect way to share the best parts of your brand with new profile visitors.
Your Instagram Stories Highlights allow you to share much more than you could in just a few sentences on your Instagram bio, so you’ll want to be strategic about how you choose to set them up.
Create Featured Instagram Story Covers
So you’ve created your Instagram Story Highlights for your profile, now it’s time to add the finishing touches to your Instagram bio with cover images! The key to making your Instagram Highlights work for your bio is having a consistent set of covers for them. They can elevate your brand’s aesthetic and bring all of your content together for a clean, crisp look.
Regardless of how you decide to design your Instagram Featured Stories cover image, a consistent collection is worth it. There is no denying that your Instagram bio is an extremely important part of attracting your ideal audience, driving more traffic to your products and services, and making more sales!
And with so many tools and tricks available, it’s the perfect time to revisit your current Instagram bio and make sure you’re making an amazing first impression with every new visitor.