Instagram has created numerous opportunities to earn money and being a brand ambassador is one of them. If you want to be a brand ambassador, you need to know the role and range of responsibilities that this job entails. Regardless, you need effort, creativity, and a plan to create great content in a niche that interests you.
In recent years, more and more brands are seeing the result of influencer and ambassador marketing and due to increasing competition, it seems harder than ever to stand out from the crowd.
How to Be a Brand Ambassador on Instagram in 2021
So how do you become a marketing ambassador on Instagram in 2021? Below you can find everything you need to know.
What is the role of a Brand Ambassador?
A brand ambassador on Instagram, simply put, is a person who represents and promotes a brand within a specific community. These folks aren’t just short-term members who are willing to charge for the few stories and posts they share. Brand ambassadors on Instagram become the face of a brand and share all its values. They are spokespersons who work for a brand to raise awareness and increase sales.
Ambassadors can be people who have a strong passion for a brand and promote it without a professional working relationship or they can also be hired based on the relevance of their audience to the brand’s expectations. On the other hand, some brand ambassadors are chosen due to their large following and are Instagram influencers who specialize in content creation.
As an ambassador, you have to market a brand within specific communities. You must establish a connection between your followers and the brand using word-of-mouth marketing strategies. Here are some of the responsibilities of a brand ambassador on Instagram:
- Promote a brand through your Instagram account
- Share your feedback on the products
- Increase brand awareness
- Active participation in marketing events and sales campaigns
- Positive representation of a brand
- Produce eye-catching content
Brand ambassador vs. influencer
Based on established trends, brand ambassadors on Instagram have an account with fewer followers. Usually, they have to buy products or services from a brand at lower prices and they make a profit when someone buys a product using their promo code. When brand ambassadors successfully use their influence to persuade their audience to buy products from a brand, they start to make money.
On the other hand, Instagram influencers are people with many followers. They usually receive brand-name products for free and can even be paid to promote these products. They can also earn money through affiliate programs and promotional codes.
However, there isn’t a clear distinction between being a brand ambassador or being an influencer. You can have a large audience and still be a brand ambassador on Instagram.
How much does a brand ambassador earn?
Keep in mind that you will probably have to work for free if you are just starting as a brand ambassador on Instagram. Since you are inexperienced at first, brands may be reluctant to pay you anything. They may even decide not to cooperate with you if you demand payment from them.
As you progress and build a resume, more brands will be willing to work with you. So, don’t worry about the income at the beginning. Just focus on creating a professional resume.
Brand ambassadors are generally paid based on three different methods: annual salary, hourly pay, and commission.
According to the Talent website, the average brand ambassador salary in Mexico in 2021 is $ 6,500 per month based on 970 salaries.
Based on the latest statistics from the Glassdoor website that have been updated on December 28, 2020, the average salary for a brand ambassador is $ 32,151 per year in the United States.
The average brand ambassador salary, according to 8.4k salaries reported on the Indeed website that was last updated on January 17, 2021, is $ 17.04 per hour in the United States.
Unfortunately, there is no set number to point to as a commission you can receive for being a brand ambassador on Instagram. This number will vary depending on the terms of cooperation with the brand you intend to work with.
What do you have to do to be a brand ambassador?
Follow these tips to be a brand ambassador on Instagram.
Choose a niche
You must first decide what kind of ambassador you want to be. Maybe you are thinking of being a beauty ambassador or a fashion ambassador. Whatever your passion or interest, you have to define it first.
Create a cohesive profile
The most successful ambassadors are those with an account that is pleasing to the eye with clear and specific characteristics. So, make sure your account looks cohesive and aesthetically pleasing.
Creating content on specific areas of interest shows consistency and authority that makes it easier to build an audience and also leaves a good impression on brands.
Gain more followers
To be a successful ambassador you need to have an area of influence. Not only do you have to attract an audience, but you also have to interact and establish a meaningful relationship with it. You also have to earn their trust. No matter how perfect your content is, it won’t do you any good if your audience doesn’t trust you.
Create a plan
If you’re trying to be a brand ambassador but don’t plan accordingly, you’re not going to get results. Plan your content to show consistency.
Prepare a media kit
A media kit is essential to introduce yourself to brands and companies. Record your statistics and data on a well-formatted page. You can use the statistics of your Instagram account to get more information about your performance.
Contact brands and companies
If you are interested in collaborating with a brand, then go ahead, but get it right. Businesses get tons of emails, so you have to stand out and courteously address people and you should also already have an idea or even a project in mind on how you are going to represent the brand.
Currently, influencers and brand ambassadors are playing an important role in marketing plans. So if you want to invest your time and energy to be a brand ambassador on Instagram, consider the above tips so that you can earn money this way.