We are in an age where television has lost its hold on audiences and social media is becoming more and more influential. So businesses have drastically changed their marketing strategy, given the growing attention to social media. Also, many models have turned to Instagram which offers more opportunities to earn money
The number of influencers is increasing every day, but many people do not know exactly how much the number of followers of their Instagram accounts is worth. If you want to monetize your Instagram account and pursue a modeling career on this platform, you may have wondered how and how much do Instagram models make. Read on to find the answers.
What is an Instagram model?
Instagram models are people who use Instagram as a space to do modeling. This type of modeling offers a great amount of freedom; You do not have to look for modeling agencies or resort to any kind of intermediaries. You are self-employed and if you work hard enough to get a decent following, brands pay attention to you and want to work with you.
The good thing is, you don’t have to be a celebrity to make money from Instagram. It allows you to achieve success even if you are starting from scratch. Today, brands are on the constant search for new faces and lively personalities, and more often than not, they search for these faces on social media.
The social influence of Instagram models is very attractive to companies and businesses. The reason is that this social influence can easily be converted into credibility, more sales, and increased profits.
Instagram models vs. regular models
We can say that Instagram has transformed the view on modeling and the traditional way of looking for models is almost disappearing into obscurity. Most of the time, Instagram models don’t need to look at modeling agencies to represent them at all, and brand representatives contact them directly. Instagram accounts can be considered as the portfolio of the models and it is not only the photos that matter but also the number of followers and the interaction rate. Above all, they are like a window into the daily life of the model, his lifestyle, and his personality.
Instagram models are considered more authentic and natural. While the traditional modeling industry promotes an unrealistic level of glamor, modeling on Instagram offers a more realistic image of a person. This image understandably looks more attractive to modern audiences and is more financially attractive to brands as a result. So, here are the general differences between Instagram models and traditional models:
- Traditional modeling imposes strict restrictions on appearance, weight, and body type. Instagram models are known to push boundaries as much as possible.
- Regular modeling is about the fashion industry and beauty products. Instagram models can advertise a wide variety of products.
- Instagram models monetize their online presence by getting more followers and direct contracts from brands. Regular models participate in castings and submit their portfolios to search engines or modeling agencies for hire.
How much do Instagram models make?
Instagram models primarily earn money through endorsement. Sponsorship can be done in several different ways, but it all comes down to this: Companies and brands pay you to advertise their products. It can be a one-time partnership or an ongoing collaboration, but the fundamentals are the same. A brand cares about your niche audience, offers you a deal, and pays for your sponsored posts.
Here are several ways this works:
- Collaborate with brands that may be interested in your niche: For example, if your account is about fitness and a healthy lifestyle, a company might hire you to advertise their health products.
- Affiliate Marketing: You promote a product and earn an affiliate commission for product sales.
- Create your brand and sell your products or services
If you want brands to notice you, it is not enough to post photos of yourself; you have to take action to get a sponsorship. Numerous accounts belong to brands that are looking for new faces. Sometimes they organize campaigns and contests to choose a person who would represent them. Follow these accounts, comment on their posts and participate in their contests.
How much do Instagram models earn?
There is no simple answer to this question, as it depends on many factors. Celebrities can make a huge amount of money for every sponsored post they share. Models like Kendall Jenner and Gigi Hadid earn hundreds of thousands of dollars for every sponsored post. What about people who are not celebrities or do not have an established brand? These are the factors that affect the income of an Instagram model:
- The number of followers
- The interaction rate
- Content quality
If you do not have at least one hundred thousand followers, likely, you will not get a contract from big brands. However, this does not mean that you should stop trying. There are a ton of smaller brands that are interested in Instagram models with fewer followers.
Why? The reason is that an audience of ten thousand followers has a higher level of engagement compared to an audience of a few million people. So more potential customers will notice that specific product. Smaller companies might not offer a large amount of money for your sponsored posts, but they can surely help you further your career.
In case you want to more specifically calculate your income as an Instagram model, you can use an online calculator of income from Instagram influencers. The calculator lets you know how much money you can earn considering the number of followers and the interaction rate. This tool can be great for building a monetization strategy.
how much do Instagram models make per post?
Based on recent reports, the approximate income of Instagram influencers based on the number of followers is given below.
100-10000 Followers = 10$-100$
10000-50000 Followers= 100$-500$
50000-250000 Followers= 500$-5000$
250000-1 Million Followers = 5000$-10000$
1 Million+ Followers= 10000$+
Celebrities = Varies
Getting more followers on Instagram takes time and effort. If you are in a rush to become an influencer on Instagram, you can get help from Instagram management tools.
It’s not easy to answer how much money Instagram models make. However, keep in mind that the number of followers and the engagement rate are the two most important factors in determining the income of Instagram influencers.
Today, everyone has the opportunity to be a model on Instagram, but it takes hard work. You have to post quality content and be creative to get thousands of followers. With that said, don’t give up even if you don’t have a huge following right now.